This notice explains, in plain English, what happens to the information you give us through this website. We keep it short and we keep it honest.
Speak to Alice provides AI call-answering services to UK businesses, and sells a small number of digital guides. We are the data controller for the information described here. If you have any questions about your data, contact us at hello@speaktoalice.io.
When you fill in our enquiry form or book a call, we collect the details you choose to give us: your name, business name, email address, phone number, a short description of your business, and any message you add.
If you buy one of our digital guides, we also receive your name, email address and — if you choose to give it — your phone number.
If you accept cookies, we collect information about which pages you visited and which advert brought you here. See Cookies and measurement below.
We use these details to contact you about Speak to Alice, to deliver anything you've bought, and to understand whether our advertising is working. We do not sell your data, and we will not add you to unrelated marketing.
For enquiries and bookings: your consent (you chose to contact us) and our legitimate interest in responding to potential customers.
For purchases: performing the contract between us — we can't send you what you bought without your email address — and our legal obligation to keep accurate records for HMRC.
For cookies and anything stored on your device: your consent, given through the cookie bar.
For measuring our advertising: our legitimate interest in knowing which of our own adverts lead to sales. You can object to this at any time and we'll exclude you — see below.
Payments are taken by Stripe. Your card details go directly to Stripe and we never see or store your card number. What we receive back is your name, email address, phone number if you gave one, and what you paid.
We pass those details to GoHighLevel, the system we use to send you your files and to keep in touch. Every marketing email we send has an unsubscribe link, and one click stops them.
Nothing that tracks you loads until you click Accept on the cookie bar. If you click Reject, or ignore it, no measurement cookies are set at all. You can change your mind whenever you like using the Cookie preferences link at the bottom of any page.
If you accept, we use the Meta (Facebook) pixel, which records which pages you viewed and which advert you arrived from. We may also use Google Analytics to count visits.
When someone buys from us, we tell Meta that a sale happened, so we can work out which adverts are worth paying for. We send this from our own server rather than from your browser, because browser-based measurement is unreliable.
Here is exactly what that means for your data. Your email address, name and phone number are converted into an irreversible code (a SHA-256 hash) before they leave our systems. Meta never receives your details in readable form. The code only does anything if you already have a Facebook or Instagram account registered with the same details — in which case Meta can match the sale to an advert. If you don't, it matches nothing. We also send the order value, and the advert identifier from your browser if you accepted cookies.
We rely on legitimate interests for this: it is limited to measuring our own advertising, the data is pseudonymised before it is shared, and it is not used to build a profile of you. Meta acts as a joint controller for this information, under Meta's Controller Addendum, and their own privacy policy governs what they do with it.
If you'd rather we didn't do this, email hello@speaktoalice.io and we'll exclude you. Declining cookies also stops the browser side of it.
We only share your details with the service providers who help us run Speak to Alice, and only as far as needed:
Some of these are based outside the UK, mainly in the United States. Those transfers are covered by the UK extension to the EU–US Data Privacy Framework, or by standard contractual clauses where it isn't.
We keep enquiry details only as long as needed to deal with your enquiry or while you're a customer. If you ask us to delete them, we will.
Records of anything you've bought are kept for six years, because HMRC requires it.
To exercise any of these, email hello@speaktoalice.io.